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Crossing the Chasm (Paperback)

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Product Details
ISBN: 9780060517120
ISBN-10: 0060517123
Publisher: HarperBusiness
Publication Date: July 25th, 2006
Pages: 256
Language: English
Series: Harper Business Essentials