Fourth of July Hours: 9AM - 9PM; Closing early for inventory Sunday, July 10: 9AM - 6PM
603 N. Lamar Blvd Austin, TX 78703 512-472-5050 Open 9AM - 11PM The largest independent bookstore in Texas!
Books On Our Site May Not Be Available In-Store
Is This Book In Stock? Be Savvy! Check availability details beneath the blue "Add to Cart" button.
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.
Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.