Books On Our Site May Not Be Available In-Store
Is This Book In Stock?  Be Savvy!  Check availability details beneath the blue "Add to Cart" button. 

On Our
Shelves Now
This book is currently on our physical shelves at BookPeople and is probably available. Coming to the store to pick it up? Call to confirm the book is available and not on hold for someone else: 512-472-5050.
Not Yet Published (or) Coming Soon Available to pre-order. We'll contact you when the book has arrived. 
Any Other Message

We do not have this book in the store. We may have it in our warehouse. Place your order and we'll check the book's availability.

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Paperback)

$16.99
Usually Ships in 1-5 Days

Description


In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

About the Author


Geoffrey A. Moore is the author of four bestselling, highly infl uential business books: "Crossing the Chasm, Inside the Tornado, The Gorilla Game," and "Living on the Fault Line," He has made the understanding and effective exploitation of disruptive technologies the core of his lifeas work. He is a managing director with TCG Advisors, a consulting firm specializing in strategy and business transformation services, and a venture partner with Mohr Davidow Ventures.
Product Details
ISBN: 9780060745813
ISBN-10: 0060745819
Publisher: HarperBusiness
Publication Date: December 27th, 2005
Pages: 272
Language: English