Fourth of July Hours: 9AM - 9PM; Closing early for inventory Sunday, July 10: 9AM - 6PM
603 N. Lamar Blvd Austin, TX 78703 512-472-5050 Open 9AM - 11PM The largest independent bookstore in Texas!
Books On Our Site May Not Be Available In-Store
Is This Book In Stock? Be Savvy! Check availability details beneath the blue "Add to Cart" button.
The new question
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.
The new study
Great by Choice distinguishes itself from Collinss prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today.
With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatnessbeating their industry indexes by a minimum of ten times over fifteen yearsin environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these 10X companies to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.
The new findings
The study results were full of provocative surprises. Such as:
The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include: 10Xers; the 20 Mile March; Fire Bullets, Then Cannonballs; Leading above the Death Line; Zoom Out, Then Zoom In; and the SMaC Recipe.
Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck.
This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not chance.
“A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises”
“Collins and Hansen draw some interesting and counterintuitive conclusions from their research….far from a dry work of social science. Mr. Collins has a way with words, not least with metaphor.”
-Wall Street Journal
Entrepreneurs and business leaders may find the concepts in this book useful for making choices to increase their odds of building a great company.