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What makes for eye-catching, effective branding? Why do some companies lag behind the times, while others spark with creative energy? How can a marketing strategy bring sexy back? Join us tonight as branding guru Deb Gabor answers these questions and more when she discusses her new book Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything.
ABOUT BRANDING IS SEX
If you hate making money and the feeling of a mind-blowing, toe curling orgasm-stay far away from this book. In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: How the most successful brands in the world get their customers laid, How to never fail The Bullshit Test, Who your brand should hop in the sack with (and it's not who you think).
Don't rot in the brand graveyard like Blackberry, Oldsmobile, Circuit City, Compaq, Blockbuster Video, and Pets.com. Get your sexy back and move from being "just friends" with your customers to being long-term "friends with benefits." Branding is Sex provides you with a concrete foundation and a basic how-to plan for building or re-igniting your brand without needing a PhD.
ABOUT DEB GABOR
Deb Gabor was born to brand. She is the founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands. Since 2003, the Sol Marketing team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans.
Through Investorpitches.com, a division of Sol Marketing, hundreds of start-up founders have benefited from Deb’s wizardry for crafting pitches that entice investors to open their wallets to the tune of up to $85 million.
A displaced Midwesterner, Deb’s current home base is Austin, Texas, where she enjoys 300-plus days of sunshine and the best barbeque west of the Mississippi.
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