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Rock and Roll historian for NPR’s Fresh Air and co-founder of SXSW Ed Ward is capturing the birth of a musical movement that helped to change the world. His new book, The History of Rock and Roll Vol. 1, takes us for a tour across the musical landscape - from Memphis to London - and shares both the well-known and the forgotten stories of Rock and Roll. Come by this afternoon for a talk and book signing!
ABOUT THE HISTORY OF ROCK & ROLL
From Ed Ward, the rock & roll historian for NPR's Fresh Air for the past 35 years, comes a sweeping and definitive cultural history detailing rock's deepest roots from 1920 to 1963.
Ed Ward covers the first half of the social history of rock & roll in this definitive book. Beginning in the 1920s when blues, country, and black popular music played over the air waves and the first independent record labels were born, this first volume of a two-part series finishes in December 1963, just as an immense sea-change begins to take hold and the Beatles prepare for their first American tour. Ward introduces you to the musicians, DJs, record executives, and producers who were at the forefront of the genre. Sharing story after story of some of the most unforgettable and groundbreaking moments in rock history, Ward reveals how different sounds, harmonies, and trends came together to create the sound we all know and love today.
Ed Ward has been Fresh Air's rock & roll historian for the last 35 years reaching 14 million listeners. In these pages he shares his endless depth of knowledge and through engrossing storytelling hops seamlessly from Memphis to Chicago, Detroit, England, New York, and everywhere in between covering all the big-name acts everyone is already familiar with, while filling in gaps of knowledge with the more obscure and forgotten names of music’s past. For all music lovers and rock & roll fans, this sweeping history will shine a light on the corners of the genre to reveal some of the less well-known yet hugely influential artists who changed the musical landscape forever.
ABOUT ED WARD
ED WARD is the rock & roll historian on NPR’s Fresh Air. His writing has appeared in The New York Times, The Wall Street Journal, and countless other music magazines. He is also the coauthor of Rock of Ages: The Rolling Stone History of Rock & Roll and was instrumental in the founding of SXSW. He lives in Austin, TX.
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