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ABOUT SPIRIT OF TEQUILA
Agave dates back to the Aztec civilization as an important crop in Mexico. Since the 1600s the people of western Mexico have cultivated blue agave from the red volcanic soil that blankets the region to make what we know as tequila. The Spirit of Tequila celebrates the tradition and culture of this iconic drink. Joel Salcido traveled across Jalisco and neighboring Mexican states capturing images of distilleries and artisanal tequileras, including blue agave fields at sunset, the agave's pineapple-like centers (piñas), elegantly shadowed barrel rooms (añejos), and the agave farmers themselves.
Nearly ninety photographs, taken with a medium format camera—some full color, some duotone—reveal not only the tequila making process but also the region’s culture and traditions. A church spire is juxtaposed with a fireworks celebration in honor of the Virgen de Guadalupe. A Mexican charro rides through the streets of Arandas. Near Atotonilco, a horse pulls a traditional plow through the fields to irrigate. Exploring the rooms and techniques of legendary distilleries Herradura, Sauza, Jose Cuervo, Don Julio, and others, The Spirit of Tequila celebrates a craft that is rooted in the culture of Mexico.
ABOUT JOEL SALCIDO
Joel Salcido grew up in Mexico and the United States, straddling two languages and two cultures. His images appear in the collections of the Museum of Fine Arts Houston, the El Paso Museum of Art, the Harry Ransom Humanities Center at the University of Texas at Austin, and the Wittliff Collections at Texas State University. Additional acquisitions have been made by the Federal Reserve Bank, the University of Texas at San Antonio, and the University of International Business and Economics.
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