RYAN HOLIDAY - Perennial Seller

 

Monday, July 24th 7pm

Author
RYAN HOLIDAY
speaking & signing
Perennial Seller

 

 

 


ABOUT PERENNIAL SELLER

In Hollywood, a movie is given a single weekend to succeed before being written off. In Silicon Valley, a startup is a failure if it doesn’t go viral or rake in venture capital from the start. In publishing, a book that took years to write is given less than three months to sink or swim. These brutally shortsighted attitudes have choked the world with instructions for engineering a flash-in-the-pan and littered the media landscape with fads and flops.

Meanwhile, the greats, the stalwarts, the household names, are those who focus on a singularly different, possibly heretical, idea: that their work can and should last. For instance, Zildjian has been one of the premier makers of cymbals since its founding in 1623—and shows no signs of quitting. Iron Maiden has filled stadiums for forty years, moving some 85 million albums in their career. Robert Greene’s first book, The 48 Laws of Power, didn’t hit the bestseller lists until over a decade after it was first released, and since then has sold more than 1 million copies worldwide.

These works Ryan Holiday calls Perennial Sellers. They exist in every creative industry—timeless, dependable resources and unsung moneymakers, paying like blue chip annuities. Like gold or land, they increase in value over time, outlasting and outreaching any competition. And they’re not flukes or lucky breaks—they were built to last from the outset.

Holiday shows readers how to make and market their own classic work. Featuring interviews with some of the world’s greatest entrepreneurs, and grounded in a deep study of the classics in every genre, this creative book empowers readers with a foundational set of innovative principles. Whether you have a book or a business, a song or the next great screenplay, this book reveals the recipe for perennial success.


ABOUT RYAN HOLIDAY

Ryan Holiday is the bestselling author of Trust Me, I’m Lying, an expose of our media system, Growth Hacker MarketingThe Obstacle Is the WayEgo is the Enemy, and The Daily Stoic. His books have been translated in seventeen languages and his writing has appeared everywhere from the Columbia Journalism Review to Entrepreneur and Fast Company. He lives in Austin, Texas.


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Thank you for supporting Ryan Holiday and your local independent bookstore!  
Event date: 
Monday, July 24, 2017 - 7:00pm
Event address: 
Perennial Seller: The Art of Making and Marketing Work That Lasts Cover Image
$26.00
ISBN: 9780143109013
Availability: On Our Shelves Now
Published: Portfolio - July 18th, 2017

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