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Console Wars: Sega, Nintendo, and the Battle that Defined a Generation (Hardcover)

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Staff Reviews

“Console Wars is thoroughly engrossing. It’s a classic David versus Goliath tale that tells the inside baseball of the 16-bit wars between Sega (David) and Nintendo (Goliath). Told mainly through Sega’s perspective, readers learn the absurd amount of competition in the resurgence of the home console market of the 90s. It’s also a tale of American style business versus Japanese style business and the cultural prejudices that were prevalent throughout the time. This book is amazingly told, well researched, and written well. A reader can easily consume 200 pages without noticing the time go by at all. I was bred on the Sonic vs. Mario war and always chose Sonic. Sonic’s origin story is particularly interesting because of the culture clash between his Japanese designers and the American marketers. Every battle was hard fought for Sega of America but they usually won to stunning results. It’s a great read and I highly recommend it.”

— Andrew H.



A BEST BOOK OF THE YEAR: NPR, Slate, Publishers Weekly, Goodreads

Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.

In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.

The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.

Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

About the Author

Blake J. Harris is the bestselling author of History of the Future and Console Wars, which is now a CBS All Access feature film by Seth Rogen and Evan Goldberg. He has written for ESPN, IGN, Fast Company, The Huffington Post, /Film and The AV Club. He is also a regular guest on Paul Scheer’s How Did This Get Made? podcast, where every week he interviews some the biggest names responsible for some of the worst movies ever made. Harris lives in New York with his wife.

Praise For…

A riveting story full of colorful characters… a fascinating, illuminating history… an essential read.
Publishers Weekly (starred review)

A highly entertaining behind-the-scenes thriller.
Kirkus Reviews

It’s far and away one of the best non-fiction books I’ve ever read.
— Forbes

Like the pixels that together create a larger picture, Harris presents the various elements of the business in vivid color...remarkably detailed and fast paced.

Fast, fluid, and startingly accessible.
Entertainment Weekly

A fast-paced page-turner...it’s exciting to finally get a no-holds-barred account of a history that has largely been kept secret from the public eye.
— Wired

A must-read. Period.

Product Details
ISBN: 9780062276698
ISBN-10: 0062276697
Publisher: It Books
Publication Date: May 13th, 2014
Pages: 576
Language: English