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Reputation 360: Creating power through personal branding (Paperback)

Reputation 360: Creating power through personal branding Cover Image
By Lida Citroen, Patti Thorn (Editor), Scott Maiwald (Designed by)
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This inspiring "how to" book teaches professionals at all levels how to define, create and market their personal brand to target audiences. Effective marketing of a personal brand attracts key opportunities, ensure consistent value and empowers the individual with tools for lifelong reputation management. The author, an internationally recognized corporate and personal branding expert, provides more than 15 case studies of executives and professionals who have leveraged strong personal brands to bring them great success.

Product Details
ISBN: 9780983169000
ISBN-10: 0983169004
Publisher: Palisades Publishing/Lida360
Publication Date: April 11th, 2011
Pages: 180
Language: English