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Running a Restaurant for Dummies (Paperback)

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Description


The easy way to successfully run a profitable restaurant

Millions of Americans dream of owning and running their own restaurant -- because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all the advice you need to start and run a successful restaurant.

Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant -- and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant For Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed.

  • New information on designing, re-designing, and equipping a restaurant with all the essentials--from the back of the house to the front of the house
  • Determining whether to rent or buy restaurant property
  • Updated information on setting up a bar and managing the wine list
  • Profitable pointers on improving the bottom line
  • The latest and greatest marketing and publicity options in a social-media world
  • Managing and retaining key staff
  • New and updated information on menu creation and the implementation of Federal labeling (when applicable), as well as infusing local, healthy, alternative cuisine to menu planning

Running a Restaurant For Dummies gives you the scoop on the latest trends that chefs and restaurant operators can implement in their new or existing restaurants.

About the Author


Michael Garvey is Director of Operations at 'wichcraft, a division of the renowned Craft restaurant corporation. Heather Dismore is a professional writer who has extensive experience in the restaurant business. Andrew G. Dismore is an award-winning professional chef.


Product Details
ISBN: 9781118027929
ISBN-10: 1118027922
Publisher: For Dummies
Publication Date: October 4th, 2011
Pages: 366
Language: English
Series: For Dummies