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Route Branding and Special Liveries on British Buses (Paperback)
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Description
Following the deregulation of bus services in the United Kingdom in 1986, it did not take long for many distinctive local liveries to disappear. Only a small number remained under the control of local authorities and Transport for London, which decided on what services it needed for its network.Very quickly the big five bus companies – First, Stagecoach, Arriva, Go-Ahead and National Express – dominated seventy percent of the market and their identities and liveries began to appear throughout Scotland, Wales and England – some with fairly low-key route branding.In more recent years those big companies and other operators have introduced revised colour schemes and local identities and even pre-regulation retro liveries. Richard Walter takes a trip up and down the UK to showcase a few of the ambitious and bold styles and campaigns that have been introduced to help entice more people to use their local public transport.
About the Author
Edinburgh-born Richard Walter has been a contributor of bus-related photos and articles to a range of transport books and magazines over the last 40 years, as well as being involved with other publications and publicity for the industry. He is a freelance journalist for Coach and Bus Week.
