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Draw Your Big Idea: The Ultimate Creativity Tool for Turning Thoughts Into Action and Dreams Into Reality (Paperback)
In this increasingly visual age, images speak louder than words. Studies show that images also help people think. Visual note-taking such as doodling increases memory retention rates by nearly 30 percent, and opens creative pathways, strengthens focus, and inspires self-expression. Driven by these groundbreaking findings, entrepreneurs Nora Herting and Heather Willems founded ImageThink, a graphic facilitation firm that has helped an elite roster of clients—from Google to Pepsi to NASA—visualize their ideas and transform their creative processes using simple drawing techniques that anyone can master. Draw Your Big Idea presents their sought-after guidance and more than 150 drawing exercises tailored to brainstorming, refining, and executing ideas in the home, design studio, and office. With this workbook, readers will learn to beat creative block—for good!
About the Author
ImageThink is a graphic recording and facilitation firm founded in New York City in 2009. Featured in TED Talks, on the Today Show, and in Forbes and the Wall Street Journal, ImageThink has visualized the big ideas of some of the most influential companies and thought leaders on four continents in thirteen countries.
ImageThink cofounder Heather Willems is a business strategy consultant with a background in art and education. She lives in Brooklyn, New York.
ImageThink cofounder Nora Herting is an award-winning artist with a history in education and facilitation. She lives in Brooklyn, New York.
"IMAGETHINK'S NEW BOOK IS SHEER BRILLIANCE. It's as if their live workshops were simply and thoughtfully compressed into a package that's just as easy and fun to follow but you can do it all at your own pace. I can already think of so many projects I'm involved in that would be greatly helped by using ImageThink's methodology to get the creative and visionary juices flowing, especially when multiple players are involved. I'm so excited to employ this fabulous tool in my work - plus I can't wait to share it with all my clients! What a fun way to strategize, collaborate and innovate!" -- Sydney Campos Operations Director and Magic Maker, Praytell
"Draw Your Big Idea is designed to turn your ideas into reality. Heather and Nora provide a fantastic process for capturing great ideas in your head, using simple but powerful visual language."--Mike Rohde, bestselling author of The Sketchnote Handbook and The Sketchnote Workbook