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Million Dollar Mailings (Hardcover)

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Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique - copy approaches, design, formats, offers - unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

Product Details
ISBN: 9781566251624
ISBN-10: 1566251621
Publisher: Taylor Trade Publishing
Publication Date: April 30th, 1997
Pages: 532
Language: English