Bargain Fever: How to Shop in a Discounted World (Hardcover)

Bargain Fever: How to Shop in a Discounted World By Mark Ellwood Cover Image
On Our Shelves Now
On hand as of Mar 30 12:08pm


When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.

About the Author

Mark Ellwood is a journalist whose reporting on retail has appeared in the Financial Times, Bloomberg BusinessWeek, W, GQ, The New York Times Style magazine, and Travel + Leisure, among other publications. He is also a TV producer and presenter. He lives in New York City.

Product Details
ISBN: 9781591845805
ISBN-10: 1591845807
Publisher: Portfolio
Publication Date: October 17th, 2013
Pages: 288
Language: English