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Critical Moments: The New Mindset of Reputation Management (Hardcover)

Critical Moments: The New Mindset of Reputation Management Cover Image
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A company owns its brand; the public owns its reputation. The words of
communities, customers, and critics can help or harm your business's standing with
the public. While not all crises can be avoided, your company's reputation can be
managed with an empowering, strategic framework designed to proactively
maintain your image before disaster occurs.

In Critical Moments, corporate communications expert Bill Coletti reveals how you
can build reputational excellence by meeting the needs and expectations of the
public. He takes you step-by- step through his Four A's--Awareness, Assessment,
Authority, and Action--that will help you develop your company's situational
understanding, research agenda, operational risks, and action plan to recover and
grow your reputation.

Missed customer expectations can seriously damage a company. Bill Coletti provides
a logical management framework for the least manageable aspects of corporations.

Product Details
ISBN: 9781619617421
ISBN-10: 1619617420
Publisher: Lioncrest Publishing
Publication Date: August 21st, 2017
Pages: 200
Language: English