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Fund your business in a shifting landscape
As the business world adapts to a new world order of social distancing, where face-to-face interactions are almost impossible, how can entrepreneurs reach new investors and raise the capital they need? In this book, venture capitalist Ron Bauer provides clear, actionable steps for how new and established business owners can raise capital during this uncertain time of skittish investors, roller-coaster stock markets, and economic turmoil.
Drawing on the expanded funding options created by the JOBS Act of 2018, the author helps entrepreneurs learn the finer points of these offerings--Regulation Crowdfunding, Reg D, and Reg A+ -- as well as how to start with a round of funding from friends and family to jump-start your business. With advice from world-class experts in this field, this book will help entrepreneurs choose which approach, or combination of options, will serve them best and help them navigate the ever-growing and complicated landscape of raising money in a digital world.
Creating a digital footprint is even more important these days, when business owners are forced to pitch their companies entirely online. Bauer helps entrepreneurs create stellar marketing campaigns using eye-catching videos, informative websites, and up-to-date collateral materials to convey their story properly and efficiently.
In this leaner, more cost-effective business landscape, the way entrepreneurs set up and fund new businesses will follow new rules; Bauer shows them how.