Revenue Management: A Path to Increased Profits, Second Edition (Paperback)

Revenue Management: A Path to Increased Profits, Second Edition By Ronald Huefner Cover Image
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This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.

About the Author

Professor Emeritus; State University of New York at Buffalo

Product Details
ISBN: 9781631570933
ISBN-10: 1631570935
Publisher: Business Expert Press
Publication Date: May 28th, 2015
Pages: 171
Language: English