Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career.
Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success.
Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable.
Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
About the Author
Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.
A step-by-step guide anyone can use to be more successful, You Are a Brand! describes how we can use branding strategies and tactics in our careers and lives to maximize the brand You.—George Pine, President and COO, Interep
Advertisers create brands that captivate the hearts and minds of consumers through purposeful strategies, creative campaigns, and media planning. You Are a Brand! shows you how to tap into the advertisers' playbook to benefit your most important brand, You.
Corporations strive to market their brands. You should strive to market yourself. Here is an owner's guide to doing just that.—Steve Rivkin, marketing consultant; coauthor, IdeaWise and The Making of a Name
Each individual is an important contributor to the success of his or her corporation. This insightful book shows you how to fully realize your potential and give yourself and your company maximum benefit.—William H. Roedy, former Chairman & Chief Executive, MTV Networks International, and author, What Makes Business Rock
Providing the tricks of the trade once reserved for Madison Avenue executives, this book will help you create a powerful connection with your customers.—David V. Lorenzo, author, Career Intensity: Business Strategy for Workplace Warriors and Entrepreneurs
Reading You Are a Brand! is like getting the inside scoop to building your own successful business or career.—Susan Sommers, fashion and business comportment coach
There's an old proverb that says, "You eat life or life eats you." Catherine Kaputa and her brilliant ideas on self-branding show you how to be the diner and not the entree.—Jay Conrad Levinson, author of the national bestseller Guerilla Marketing
Whether you want to change the world or simply change how you are perceived, you'll find everything you need to know about developing a powerful visual identity and verbal identity and then some. I know from personal experience that Kaputa's insights about how to tap into branding power work.
You Are a Brand! contains valuable information and exercises. Kaputa's approach completely turned my career around.—Kat Connelly, President, Kat Connelly Productions
You Are a Brand! is the primer for anyone who wants to do more with their career, their life, or their business.—Lynn Zimmerman, President, Sales Mindshare; coauthor, Learn the Secrets
You Are a Brand! shows you how to get the power and make the money on your own. Plus, it's a great read from a talented writer who has something brand new to say.—Maura Moynihan, author, Yoga Hotel
Success on the job is not due to experience and hard work alone in today's challenging global marketplace. As Catherine Kaputa demonstrates, mastery of "soft" skills is what sets apart the executive who is merely doing well from the one who is highly successful.
When jobs across the spectrum of goods and services production are buffeted by global competition, personal branding becomes an absolute essential for professional career development. In You Are a Brand! Catherine Kaputa gives us a no-nonsense kit for survival in the global labor market.