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50 Business Classics: Your shortcut to the most important ideas on innovation, management and strategy (Paperback)
What do great enterprises have in common? What sort of person leads them? Where do the best new ideas come from? A single idea can help you find the next big thing, but it takes time to filter through hundreds of business books to find inspiration.With insightful commentaries on over a century of landmark writings, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - illuminated and clarified as never before, in one volume.
50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.
Here you'll find the texts and ideas that matter in: · Entrepreneurship · Leadership · Management · Strategy · Business history · Personal development · Technology and innovation
Summarizing the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.
About the Author
Tom Butler-Bowdon is the author of seven books including 50 Politics Classics (2015), 50 Philosophy Classics (2013) and 50 Success Classics (2004). Bringing important ideas to a wider audience, his award-winning 50 Classics series has been read by over a million people and is in 23 languages. The 50 Classics concept is based on the idea that every subject or genre will contain at least 50 books that encapsulate its knowledge and wisdom. By creating a list of those landmark titles, then providing commentaries that note the key themes and assess the importance of each work, readers learn about valuable books they may not have discovered otherwise.
Tom is a graduate of the London School of Economics (International Political Economy) and the University of Sydney (Government and History). Prior to becoming a writer he was a policy analyst for The Cabinet Office and National Parks Service in Sydney, and worked in a variety of UK businesses. He lives in Oxford, England. Visit his website www.Butler-Bowdon.com