BookPeople is OPEN to the public in a limited capacity More information here!

Warning message

Mean Menu style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

The Purpose Advantage: How to Unlock New Ways of Doing Business (Paperback)

The Purpose Advantage: How to Unlock New Ways of Doing Business Cover Image
$17.95
Out of Stock; Usually Arrives in 5-7 Days

Description


In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization--your brand-- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers--building brand love and loyalty in the process.


Product Details
ISBN: 9781940858999
ISBN-10: 1940858992
Publisher: Vicara Books
Publication Date: September 17th, 2019
Pages: 145
Language: English