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The Purpose Advantage: How to Unlock New Ways of Doing Business (Paperback)

The Purpose Advantage: How to Unlock New Ways of Doing Business Cover Image
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In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization--your brand-- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers--building brand love and loyalty in the process.

Product Details
ISBN: 9781940858999
ISBN-10: 1940858992
Publisher: Vicara Books
Publication Date: September 17th, 2019
Pages: 145
Language: English