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Pure Invention: How Japan's Pop Culture Conquered the World (Hardcover)
The untold story of how Japan became a cultural superpower through the fantastic inventions that captured—and transformed—the world’s imagination.
“A masterful book driven by deep research, new insights, and powerful storytelling.”—W. David Marx, author of Ametora: How Japan Saved American Style
The Walkman. Karaoke. Pikachu. Pac-Man. Akira. Emoji. We’ve all fallen in love with one or another of Japan’s pop-culture creations, from the techy to the wild to the super-kawaii. But as Japanese media veteran Matt Alt proves in this brilliant investigation of Tokyo’s pop-fantasy complex, we don’t know the half of it. Japan’s toys, gadgets, and imaginary worlds didn’t merely entertain. They profoundly transformed the way we live.
In the 1970s and ’80s, Japan seemed to exist in some near future, gliding on the superior technology of Sony and Toyota while the West struggled to catch up. Then a catastrophic 1990 stock-market crash ushered in the “lost decades” of deep recession and social dysfunction. The end of the boom times should have plunged Japan into irrelevance, but that’s precisely when its cultural clout soared—when, once again, Japan got to the future a little ahead of the rest of us.
Hello Kitty, the Nintendo Entertainment System, and multimedia empires like Pokémon and Dragon Ball Z were more than marketing hits. Artfully packaged, dangerously cute, and dizzyingly fun, these products made Japan the forge of the world’s fantasies, and gave us new tools for coping with trying times. They also transformed us as we consumed them—connecting as well as isolating us in new ways, opening vistas of imagination and pathways to revolution. Through the stories of an indelible group of artists, geniuses, and oddballs, Pure Invention reveals how Japanese ingenuity remade global culture and may have created modern life as we know it. It’s Japan’s world; we’re just gaming, texting, singing, and dreaming in it.
About the Author
Matt Alt is a Tokyo-based writer, translator, and reporter. He is a contributor to The New Yorker online, CNN, Wired, Slate, The Independent, Newsweek Japan, The Japan Times, and many other publications, and is the co-author of six illustrated books about Japan.
“A kinetic canter through the social history of globalizsed Japanese culture.”—Peter Guest, Mekong Review
“From karaoke to manga, emoji to Pokémon, the creations of modern Japanese style have transformed that country and daily life around the world. Pure Invention is a delightful and highly informed view of the people, ideas, and insights behind this pop-cultural revolution.”—James Fallows, author of China Airborne
“Pure Invention is part careful ethnography, part insightful cultural history of the creative men and women who reimagined Japan in the postwar period. Matt Alt tells their backstories and illuminates the impact of their creations, from toy army jeeps stamped out of tin cans in the rubble of World War II to a torrent of anime streamed on Netflix. It’s difficult to imagine a more instructive or entertaining account of a fascinating place, people, and period.”—Stephen Snyder, professor of Japanese studies at Middlebury College and translator of Yoko Ogawa’s The Memory Police
“Hello Kitty and Pikachu didn’t just wander into your house by accident. Maybe they snuck in while you were out crooning karaoke with Super Mario? Intriguing and insightful, Pure Invention hands readers a backdoor key to Japan’s culture trend factory, whose offbeat creators remixed and reimagined the world right under our noses.”—Alfred Birnbaum, translator of Haruki Murakami’s Hard-Boiled Wonderland and the End of the World
“As startlingly original as the inventions that it describes . . . Required reading for Japanophiles, this book reads like your most interesting anthropology textbook, weaving together interviews, anecdotes, and primary source material about some of Japan’s most iconic creations. . . . People often ask me why, as an American, I'm so interested in Japanese culture. This book finally provides me with an answer.”—Lauren Orsini, Forbes “The rise of Japanese popular culture in the twentieth and twenty-first centuries is an incredible story. Japan conquered hearts and minds with appealing objects and new sensibilities: kawaii characters, digital cultures, and new forms of personal identities. Alt tells this story with verve and panache, giving a comprehensive overview of Japan’s soft power that is informative, enlightening, and always entertaining.”—Susan Napier, professor of Japanese studies at Tufts University and author of Miyazakiworld
“A masterful exploration of a history, a people and a culture that have shaped our use of technology, our conception of storytelling, and our fascination with Kitties named ‘Hello.’”—The Irish Times
“A brilliant cultural survey . . . Alt’s careful history is a reminder of [Japan’s] spirited creativity.”—Booklist (starred review)
“Deep, engaging . . . A savvy study of Japan’s wide influence in ways both subtle and profound.”—Kirkus Reviews