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Buying & Reading Google eBooks On a Kindle Fire
It is currently possible to buy eBooks from BookPeople and read them on your Kindle Fire. (This is not true for any other Kindle devices.) In order to do this, you'll have to sideload the IndieBound E-Reader App onto your Kindle Fire.
Blogger Samantha Clark has great step-by-step instructions on how to do this. Once the Indiebound E-Reader App is downloaded, e-books purchased from BookPeople will be downloaded into the app, not the Kindle Fire bookshelf.