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DEAR CLIENT BOOKS
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for your clients
How can business people collaborate more effectively and efficiently to save time and money and get the results they want? BookPeople will ship them a copy of Dear Client with an anonymous note (see below)—and without a paper trail identifying who sent it to them. Too often—whether it’s a creative person and her client or two colleagues at adjacent cubicles—we are afraid to speak directly to one another about simple changes that would improve daily collaboration. Now, BookPeople is offering a way to speak clearly, but anonymously.
To order your copy:
Place the book in your shopping cart. It will be shipped to your desired recipient with a notecard that says, "Dear Client, You are already wonderful to work with, but a colleague thought you might enjoy this anyway. Sincerely, Bonnie Siegler."
In the comments field at checkout, indicate the name of the person you'd like the book shipped to.
BookPeople will be shipping the books anonymously and will assure there is no revealing paperwork included.
ABOUT DEAR CLIENT
In a world where every business, brand, product, and service needs a strong visual identity, it's critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.
Written as a series of 46 honest, friendly lessons--"Know What You Like," "Decide Who Will Decide," "Focus Groups Suck," "Don't Say 'Make It Yellow, ' Say 'Make It Sunny, '" "Serve Lunch During Lunchtime Meetings"--it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here's how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn't imagine. And most of all, how to have fun, save money, and get the results you want.
ABOUT BONNIE SIEGLER
Bonnie Siegler, voted one of the 50 most influential designers working today by Graphic Design USA, founded and runs the award-winning design studio Eight and a Half. Best known for her graphic design work for Saturday Night Live, the Criterion Collection, HBO, Late Night with Seth Meyers, and Newsweek, Siegler was also the founding designer of the Daily Beast with Tina Brown and cofounded Lucky magazine with Kim France and Andrea Linett. She teaches workshops at Rhode Island School of Design and Maryland Institute College of Art and for years taught graphic design at Yale University. She lives with her family in Brooklyn, NY.