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BARBARA CAVE HENRICKS & RUSTY SHELTON - Mastering the New Media Landscape

Tuesday, March 8, 2016 - 7:00pm
603 N. Lamar Blvd.
Austin, TX 78703-5413
Mastering the New Media Landscape: Embrace the Micromedia Mindset Cover Image
ISBN: 9781626565807
Availability: On Our Shelves Now
Published: Berrett-Koehler Publishers - March 7th, 2016



Tuesday, March 8 at 7PM

Austin Authors
speaking & signing
Mastering the New Media Landscape: Embrace the Micromedia Mindset








The giant brands that once dominated the media landscape have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia. Join us as ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show us how to navigate through this modern terrain and they explain how micromedia success can help you get the attention of the still powerful remnants of the mass media.



The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to move to get coverage Oprah, The New York Times, CNN have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the web sites, social media, blogs, podcasts and more that ace publicists Barbara Cave Henricks and Rusty Shelton call micromedia. They're a lot easier to move, you can even become one of them but you have to know how. 
With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer. You're not selling yourself, you're making yourself valuable. Henricks and Shelton show how you can use micromedia to build a compelling direct channel to your audience that you own and control. They offer tips for making the best use of prime micromedia sites controlled by influential companies or powerful influencers like LinkedIn, Twitter, Facebook, Instagram, Snapchat, YouTube, and the top blogs, podcasts, and video hubs your audience visits. And they explain how micromedia success can help you get the attention of the still powerful remnants of the mass media.


Barbara Cave Henricks is President of Cave Henricks Communications, a public relations firm serving authors, books, brands and thought leaders. Henricks has spearheaded campaigns for some of the biggest names in business today.


Rusty Shelton is the founder and CEO of Shelton Interactive, an award-winning digital marketing and PR agency established to help clients, from bestselling authors & thought leaders to the world's biggest brands, start conversations that matter. He first spoke at Harvard on the changing world of PR at the age of 23 and has led digital strategy for more than 25 New York Times & Wall Street Journal bestsellers in his career.

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Thank you for supporting Barbara Cave Henricks, Rusty Shelton, and your local independent bookstore!