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BILL KILDAY-NEVER LOST AGAIN: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality
Saturday, June 2 at 2PM
speaking & signing
Never Lost Again
Following the speaking portion of the event, there will be a scavenger hunt, both inside BookPeople and in surrounding areas outside the store. Participants will be awarded prizes to be distributed after the scavenger hunt. When you buy your copy of Never Lost Again, you will recieve the scavenger hunt information and we hope you'll join us. The schedule is as follows:
2:00 PM Author Reading + QA + Signing
3:00 PM Scavenger Hunt Start
4:00 PM Scavenger Hunt Check Back In: Prizes, Reception
ABOUT NEVER LOST AGAIN
In NEVER LOST AGAIN: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality, Bill Kilday, former Marketing Director for Keyhole, the Mountain View, California-based startup that was bought by Google, takes readers behind the scenes of the “overnight success 20-years in the making,” delivering a first person look at the people who created these tools to give us Google Earth, Google Maps, and most recently Pokémon GO. This is a tech insider’s look at how our worldview changed dramatically as a result of Keyhole's vision and implementation. It’s a crazy story. And it all started with a really good map.
Kilday takes us back to the beginning. Keyhole, a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite.
As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys are—NEVER LOST AGAIN isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including augmented reality and driverless cars are going to upend our lives once again. HBO’s Silicon Valley would have you believe that startup life is all Ping-Pong and Mountain Dew with a great idea, but John and the team bootstrapped a startup that changed how we navigate, and actually changed the world by putting it in our pockets. Bill tells great stories about familiar characters like the time he mistook Marissa Mayer as a marketing assistant, and “nerding out’ about data imagery with Larry Page. The final chapters of the book detail what we can expect as driverless cars and augmented reality becomes our new reality.
ABOUT BILL KILDAY
Bill Kilday served as Marketing Director for Keyhole, the Mountain View, California-based startup that was bought by Google in 2004 and turned into Google Earth in June of 2005. Kilday was Head of Marketing for Google’s Geo division for three years, including during the launch of Google Maps and Google Earth in 2005. Bill continues to work for John Hanke, now as VP of Marketing for Google spinout company Niantic, the game development studio behind 2016 runaway mobile gaming success “Pokemon GO” and the upcoming 2018 “Harry Potter Wizard’s Unite”. The youngest of eight children, he was born in Houston, TX and now lives in Austin, TX with his family. For more on Bill Kilday and his work, visit: http://www.neverlostagain.eart
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