603 N. Lamar Blvd Austin, TX 78703 512-472-5050 Open 9AM - 10PM The largest independent bookstore in Texas!
DEB GABOR-Irrational Loyalty
Saturday, May 4 at 5pm
speaking & signing
ABOUT IRRATIONAL LOYALTY
Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side.Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the "irrational loyalty" that will support your brand long-term through the best and worst of times.This is your essential guide to building Irrational Loyalty.
ABOUT DEB GABOR
Deb Gabor is the founder of Sol Marketing, a consultancy that has led successful strategy engagements since 2003 for global brands like Dell, Microsoft, and NBCUniversal, and for numerous digital brands, including Allrecipes, Cheezburger, HomeAway, and many more.
A leading expert on brand disasters, she is the author of Branding Is Sex: Get Your Customers Laid and Sell the Hell out of Anything, and she has been featured in USA Today and other major publications. A displaced Midwesterner, Deb currently lives in Austin, Texas, but travels frequently to help her clients build bulletproof brands.
To get a book signed at one of our events, a copy of the event book must be purchased from BookPeople. By purchasing a book from BookPeople, you are not only supporting a local, independent business, but you are also showing publishers that they should continue sending authors to BookPeople.
If you cannot attend the event and would like to order a signed copy of the book, add the book to your cart and put SIGNED COPY in the comments field at checkout. We ship all over the world!