JOEL SALCIDO- The Spirit of Tequila






Tuesday, November 28 at 7PM

speaking & signing
Spirit of Tequila





Agave dates back to the Aztec civilization as an important crop in Mexico. Since the 1600s the people of western Mexico have cultivated blue agave from the red volcanic soil that blankets the region to make what we know as tequila. The Spirit of Tequila celebrates the tradition and culture of this iconic drink. Joel Salcido traveled across Jalisco and neighboring Mexican states capturing images of distilleries and artisanal tequileras, including blue agave fields at sunset, the agave's pineapple-like centers (piñas), elegantly shadowed barrel rooms (añejos), and the agave farmers themselves.

Nearly ninety photographs, taken with a medium format camera—some full color, some duotone—reveal not only the tequila making process but also the region’s culture and traditions. A church spire is juxtaposed with a fireworks celebration in honor of the Virgen de Guadalupe. A Mexican charro rides through the streets of Arandas. Near Atotonilco, a horse pulls a traditional plow through the fields to irrigate. Exploring the rooms and techniques of legendary distilleries Herradura, Sauza, Jose Cuervo, Don Julio, and others, The Spirit of Tequila celebrates a craft that is rooted in the culture of Mexico.


Joel Salcido grew up in Mexico and the United States, straddling two languages and two cultures. His images appear in the collections of the Museum of Fine Arts Houston, the El Paso Museum of Art, the Harry Ransom Humanities Center at the University of Texas at Austin, and the Wittliff Collections at Texas State University. Additional acquisitions have been made by the Federal Reserve Bank, the University of Texas at San Antonio, and the University of International Business and Economics.

If you cannot attend the event and would like to order a signed copy of the book, add the book to your cart and put SIGNED COPY in the comments field at checkout. We ship all over the world!

Thank you for supporting Joel Salcido and your local independent bookstore!  
Event date: 
Tuesday, November 28, 2017 - 7:00pm
Event address: 
The Spirit of Tequila Cover Image
By Joel Salcido (Photographer), Paul Salopek (Foreword by), Chantal Martineau (Introduction by)
ISBN: 9781595348234
Availability: On Our Shelves Now
Published: Trinity University Press - November 1st, 2017

Event Types Terms: