Saturday, June 1 at 2PM

speaking & signing



In today’s high-speed, customer-empowered world, the speed and efficiency with which business transactions are made determine ultimate success or failure. Companies like Amazon, Netflix, Google, and Uber have built empires on making every interaction effortless for customers.

This book makes the case that every business has an opportunity to gain competitive edge by reducing those points of friction that impede smooth business exchanges. Friction teaches readers how to identify roadblocks, alter them for the benefit of both business and the customer, and create positive, lasting change.


Roger Dooley is an international keynote speaker and the creator of Neuromarketing, the go-to blog of marketing professionals the world over. He co-founded College Confidential, a web-based business that serves millions of college-bound students and parents every month.

To get a book signed at one of our events, a copy of the event book must be purchased from BookPeople. By purchasing a book from BookPeople, you are not only supporting a local, independent business, but you are also showing publishers that they should continue sending authors to BookPeople.

If you cannot attend the event and would like to order a signed copy of the book, add the book to your cart and put SIGNED COPY in the comments field at checkout. We ship all over the world!

Thank you for supporting Roger Dooley and your local independent bookstore!
Event date: 
Saturday, June 1, 2019 - 2:00pm
Event address: 
Friction: The Untapped Force That Can Be Your Most Powerful Advantage Cover Image
ISBN: 9781260135695
Availability: On Our Shelves Now
Published: McGraw-Hill Education - May 9th, 2019

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