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VIRTUAL EVENT: FRED DUST - Making Conversation

Fred Dust Event Image
Thursday, December 3, 2020 - 7:00pm
Virtual Event
Making Conversation: Seven Essential Elements of Meaningful Communication Cover Image
ISBN: 9780062933904
Availability: On Our Shelves Now
Published: Harper Business - December 1st, 2020

In conversation with Joyce Slocum


  • Digital Doors Open at 6:45PM CDT
  • Event Begins at 7:00PM CDT
  • NOTE: Because this is a virtual event that will be hosted on Zoom, you will need access to a computer or other device that is capable of accessing and sufficient Internet access. If you have not used Zoom before, you may consider referencing Getting Started with Zoom.


A former Senior Partner and Global Managing Director at the legendary design firm IDEO shows how to design conversations and meetings that are creative and impactful.

Conversations are one of the most fundamental means of communicating we have as humans. At their best, conversations are unconstrained, authentic and open—two or more people sharing thoughts and ideas in a way that bridges our individual experiences, achieves a common goal. At their worst, they foster misunderstanding, frustration and obscure our real intentions.

How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You’re not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful. Making Conversation codifies what he learned and outlines the four elements essential to successful exchanges: Commitment, Creative Listening, Clarity, and Context. Taken together, these four elements form a set of resources anyone can use to be more deliberate and purposeful in making conversations work.


Fred Dust was a Senior Partner and Global Managing Director at international design firm IDEO. A leading voice and practitioner of human-centered design and networked innovation, he helps organizations in media, finance, retail, and health confront disruption stemming from shifts in consumer behavior, social trends, economic pressures, and new technology. Prior to IDEO, Dust worked as an architect and spent eight years working with independent artists and major art organizations. He chairs the board of Parsons and sits on the board of the New School, NPR, and the Sundance Institute. He lives in New York City.



Joyce Slocum is President & CEO of Texas Public Radio, a non-profit public media organization that operates seven radio stations providing service to communities across a 25,000 square mile swath of Texas. TPR is a vital source of news and information and cultural programming for its audiences. Previously, Joyce served in a number of roles at NPR, including Chief Administrative Officer, Interim President & CEO, and General Counsel and Chief Ethics Officer. Prior to joining NPR, Joyce was Executive Vice President, Global Legal and Business Affairs, and General Counsel for HIT Entertainment, a producer and distributor of high-quality children's entertainment products. 
Joyce currently serves on the NPR Board of Directors, the Executive Committee of Eastern Region Public Media, the Board of Trustees of the World Affairs Council of San Antonio, the Advisory Board of the H-E-B School of Business & Administration of University of the Incarnate Word, and the Board of Directors of the Alameda Theater Conservancy.
Joyce was honored with a 2017 Women’s Leadership Award by the San Antonio Business Journal, and the 2013 PRRO Award from the Public Radio Regional Organizations, in appreciation of contributions made on behalf of public radio stations nationwide.
Joyce lives in San Antonio with her very spoiled little dog, Belle.

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Thank you for supporting Fred Dust and your local independent bookstore!