VIRTUAL EVENT: JEN GOTCH - The Upside of Being Down




Tuesday, May 5th at 7PM

speaking & signing
The Upside of Being Down

In conversation with creative entrepreneur, artist, and founder of #bossbabesATX, Jane Hervey


  • Tickets are required to join this live event.
  • Each ticket bundle includes a link granting you access to the live event (to be emailed to you the day of the event).
  • Customers who purchased tickets for our in-store event with Jen Gotch prior to shelter-in-place orders will be automatically registered for links to attend this event.
  • Digital Doors Open at 6:45 PM CST
  • Event Begins at 7:00 PM CST
  • If you decide to get the book ticket, once your order is processed you will receive a confirmation email with more information on how to submit your mailing address to receive your copy of the book. If you decide to purchase the entry ticket without a book, no further action is required. 

  • NOTE: Because this is a virtual event that will be hosted on Zoom, you will need access to a computer or other device that is capable of accessing and sufficient Internet access. If you have not used Zoom before, you may consider referencing Getting Started with Zoom.


An entertaining, humorous, and inspirational memoir by the founder and chief creative officer of the multimillion-dollar lifestyle brand, who “has become a hero among women (and likely some men too) who struggle with mental health (Forbes).”

After graduating from college, Jen Gotch was living with her parents, heartbroken and lost, when she became convinced that her skin had turned green. Hallucinating that she looked like Shrek was terrifying, but it led to her first diagnosis and the start of a journey towards self-awareness, acceptance, success, and ultimately, joy.

With humor and candor, Gotch shares the empowering story of her unlikely path to becoming the creator and CCO of a multimillion-dollar brand. From her childhood in Florida where her early struggles with bipolar disorder, generalized anxiety, and ADD were misdiagnosed, to her winding career path as a waitress, photographer, food stylist, and finally, accidental entrepreneur, she illuminates how embracing her flaws and understanding the influence of mental illness on her creativity actually led to her greatest successes in business and life.

Hilarious, hyper-relatable, and filled with fascinating insights and hard-won wisdom on everything from why it’s okay to cry at work to the myth of busyness and perfection to the emotional rating system she uses every day, Gotch’s inspirational memoir dares readers to live each day with hope, optimism, kindness, and humor.


Jen Gotch is the founder and chief creative officer of and an advocate for mental health and emotional well-being. In 2008, she founded with a friend, and with no prior business experience, was able to work with a small group of passionate people and transform it from a small hair accessories company into a beloved lifestyle brand that’s all about encouraging joy and personal growth. She lives in Los Angeles, California.


Jane Hervey (she/her) is a creative producer, business owner and artist, living and working in Austin, Texas. She is the founder of bbatx, a nonprofit that amplifies women and nonbinary creatives and leaders—and she spends her time actively designing festivals, conferences and experiences for arts and entertainment organizations, nonprofits and creative start-ups. As an artist, since putting out her first four-track EP “Sour Grapefruit” in 2019, she has opened for OSHUN, Nomi Ruiz, Bunny Michael and more. Her work has been profiled in publications like Texas Monthly and Forbes, and in 2017 she was inducted into the City of Austin's Women's Hall of Fame. You can learn more at

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Thank you for supporting Jen Gotch and your local independent bookstore!

Event date: 
Tuesday, May 5, 2020 - 7:00pm
Event address: 
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